Portfolio

Selected Work

A selection of projects where strategy, design, and development come together.

lumiere-medspa-five.vercel.app
Lumière Medical Aesthetics
Client

Medical Spa · Miami, FL

Category

Medical Aesthetics

Scope
Brand IdentityWebsite DesignDevelopment

Lumière Medical Aesthetics

Craft a luxury digital experience for a physician-led medical spa in Miami's Brickell neighborhood.

Lumière operates at the intersection of clinical credibility and aesthetic luxury — a balance most medical spas get wrong. We designed a site that communicates Allergan Diamond Partner status and physician-led outcomes while feeling like a high-end hospitality brand. Dark editorial backgrounds, refined serif typography, and a clear membership model convert Brickell's affluent clientele from first visit to retained patient.

Key highlights

  • Dark editorial aesthetic that mirrors a luxury spa environment rather than a clinical setting
  • Treatment and results architecture designed to convert research-mode visitors into bookings
  • Membership section positioned as the premium tier in a structured conversion funnel
ashby-family-law.vercel.app
Ashby Family Law
Client

Family Law Firm · Charlotte, NC

Category

Legal

Scope
Brand StrategyWebsite DesignDevelopment

Ashby Family Law

Build a warmth-forward, trust-first website for a board-certified family law specialist in Charlotte, NC.

Family law clients arrive already in crisis — the last thing they need is a cold, transactional website. We designed Ashby's digital presence around empathy and credibility: warm editorial tones, a clear path to consultation, and prominent trust signals including board certification, media recognition, and 217+ Google reviews. The result feels as considered as the counsel Jordan Ashby provides.

Key highlights

  • Emotionally resonant hero that acknowledges the client's situation before making a pitch
  • Structured practice areas and team pages that build credibility without overwhelming
  • Clear consultation CTA at every scroll depth, optimised for high-intent visitors
petrovalve.vercel.app
Petro Valve
Client

Valve Distributor · Houston, TX

Category

Oil & Gas

Scope
Brand StrategyWebsite DesignDevelopment

Petro Valve

Rebuild the digital presence of a 45-year-old Houston valve distributor to match their operational speed and catalog depth.

Petro Valve's edge is operational — 172 SKUs in stock, quotes in under 60 minutes, 24/7 worldwide shipping. Their old site buried all of that. We rebuilt their digital presence around the catalog: faceted search by brand, valve type, and industry, with live shipment data that proves their stock isn't just theoretical. The dark, data-dense design speaks directly to the engineers and procurement teams doing the actual buying.

Key highlights

  • Catalog-first architecture with three-axis browsing by brand, valve type, and industry
  • Live shipment ticker on the hero that demonstrates real operational throughput
  • 60-minute quote positioning reinforced at every stage of the buyer journey
cinchseal.vercel.app
CinchSeal
Client

Seal Manufacturer · Cherry Hill, NJ

Category

Industrial Manufacturing

Scope
Brand IdentityWebsite DesignDevelopment

CinchSeal

Create a bold, results-driven digital presence for a niche manufacturer of self-adjusting rotary shaft seals.

CinchSeal's product solves a very specific, very painful problem — shaft leaks in processing equipment. Their site needed to speak directly to plant engineers and reliability managers who care about MTBF numbers, not marketing language. We built a dark, technically confident brand experience with product series navigation, industry application filters, and proof-of-performance metrics front and centre.

Key highlights

  • Dark, high-contrast design that signals industrial seriousness and product confidence
  • 24,000h MTBF and 1,200+ plant installations presented as hero-level proof points
  • Product recommendation flow built around application, industry, and seal type
adams-integrator.vercel.app
Adams Air & Hydraulics
Client

Fluid Power Integrator · Tampa, FL

Category

Industrial

Scope
Website DesignDevelopmentBrand Strategy

Adams Air & Hydraulics

Design a modern digital presence for a 65-year-old fluid power and industrial automation integrator serving Florida and Gulf Coast manufacturers.

Adams Air & Hydraulics has kept industrial plants running since 1960 — their website needed to reflect the depth of that expertise without losing the personal, responsive feel that sets them apart from national distributors. We built a site structured around trust signals: decades of experience, engineers in territory, and same-day site visits. Editorial typography and a precise grid mirror the precision of their engineering work.

Key highlights

  • Bold editorial hero that communicates 65 years of field expertise at a glance
  • Capability and case study architecture built for complex B2B discovery journeys
  • Scalable component system spanning services, industries, and manufacturer pages

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